Posted on March 9, 2024

Customers Want to Text:  

Let the numbers speak for themselves:

• Overwhelming Demand: A whopping 9 out of 10 consumers say they want businesses to communicate with them via text message.
• Texting Reigns Supreme: 89% of consumers prefer texting with businesses over any other mode of communication, including phone calls and emails.
• Loyalty Through Convenience: A significant 63% of consumers would actually switch to a company that offered text messaging as a communication channel.

These statistics paint a clear picture: customers crave the convenience and efficiency of text messaging when interacting with businesses.

Ditch the Wait:

Why Text Messaging is the Future of Business Communication

Many small businesses rely on emails and phone calls, but these methods can be frustrating for both you and your customers. Emails get lost in cluttered inboxes, and phone calls often lead to busy signals and lengthy hold times.

Business text messaging offers a faster, more convenient way to connect with your customers. Here's how:

• Reach Customers on Their Preferred Channel: Texting is the most popular form of communication on smartphones. By offering text messaging, you're meeting your customers where they are.
• Boost Customer Engagement: Text messages boast a 98% open rate compared to just 20% for emails. This means your messages are more likely to be seen and acted upon.
• Get Faster Responses: Text messages also have a 7.5 times higher response rate than emails. Customers are more likely to respond quickly to a text, leading to faster resolution of inquiries and smoother transactions.
• Offer Real-Time Communication: Unlike emails, text messages provide a near-instantaneous way to communicate. This is perfect for quick questions, appointment reminders, or order confirmations.
• Improve Accessibility: Texting is a great option for customers who may be hard of hearing, deaf, or not fluent in the language. It also allows customers to reach you on their own time, without having to worry about interrupting their day.
• Simplify Order Management and Support: Use text messaging to process orders, answer questions, and address customer concerns directly through a conversation. No more waiting on hold or deciphering voicemail messages!

Texting vs. Calling:

While phone calls are still important, texting offers several advantages:

• No Need for Simultaneous Availability: Unlike phone calls, text messages allow for asynchronous communication. You can respond to customer inquiries at your convenience, and vice versa.
• Reduce Phone Tag: Text messages eliminate the back-and-forth of phone tag. Customers can send their message and receive a notification when you respond, saving them time and frustration.
• Create a Written Record: Text message conversations provide a clear record of communication, which can be helpful for future reference or resolving disputes.

Getting Started with Business Text Messaging:

Adding text messaging to your existing phone system is easy and affordable. Many providers offer services that allow you to text-enable your current business landline number. This way, customers can reach you through the same familiar number, giving them the option to call or text depending on their preference.

Embrace the Future of Communication

By incorporating business text messaging into your communication strategy, you can improve customer satisfaction, streamline operations, and gain a competitive edge. So why wait? Start texting your way to success today!