Posted on December 16, 2024

Understanding the Psychology Behind the Purchase

As a salesperson, marketer, or business owner, you've undoubtedly heard the phrase, "Know your customer." But what does that truly mean? It goes beyond demographics and psycho…

Posted on December 9, 2024

Picture this: You're an architect of your own life, crafting a masterpiece day by day. To build a strong foundation, you need three essential ingredients: Time, Energy, and Attention. Let's explore how to brew the perfect blen…

Posted on December 2, 2024

Negotiation is a fundamental skill, whether you're haggling over a price online or closing a multi-million dollar deal. 

While the stakes may vary, the core principles remain the same: effective communication, strategic think…

Posted on November 25, 2024

Objections are a natural part of the sales process. They're a sign that your prospect is engaged and thinking critically about your offer. 

However, if not handled correctly, objections can derail a sale. This blog post will…

Posted on November 18, 2024

The Follow-Up Dance: Striking the Perfect Rhythm with Prospects and Clients.

Have you ever felt the awkwardness of saying, "Hey [Name], just following up with you"? Sales guru Jeremy Miner calls this phrase the "F-bomb" of …

Posted on November 12, 2024

A Thought-Provoking Exploration of Value and Cost

The market is driven by consumers, the question of price often takes precedence over quality. But what if we flipped the script? What if we were willing to pay a premium for …

Posted on November 4, 2024

Today our world is filled with constant distractions and instant gratification, it's easy to get caught up in the rush and make promises we can't keep.

However, a more effective approach is to under promise and over deliver. …

Posted on October 28, 2024

In modern business, success isn't solely about talent or luck. It's often about a quality that can be cultivated: Persistence the steadfastness to continue, even when faced with obstacles, is a cornerstone for achieving your g…

Posted on October 22, 2024

In the world of sales and business transactions, a successful closing can mean the difference between a deal falling through and a profitable partnership. While traditional negotiation tactics are important, there's another po…

Posted on October 15, 2024

Introduction

Have you ever felt a deep-seated passion for something, a sense that you were born to do it? That feeling might be a clue to your hidden talents. Many people go through life unaware of their unique abilities, set…

Posted on October 7, 2024

Imagine your knowledge and skill as water in a bucket. The more water in your bucket, the higher the level and the greater your income. When you start out in life, your bucket is mostly empty. 

You have limited knowledge and s…

Posted on October 2, 2024

In today's fast-paced world, it's easy to get overwhelmed by the constant influx of tasks and responsibilities. To achieve our goals and maximize productivity, it's essential to prioritize effectively. Let's delve into the impo…

Posted on September 27, 2024

A good management question for you to ask yourself is, what one thing if done in an excellent fashion would have the greatest positive impact on my work?

This question cuts to the core of effective time management and produ…

Posted on September 19, 2024

Have you ever heard the saying, "If it isn't broke, don't fix it"? This adage is often used to discourage unnecessary changes. However, in the realm of business and sales, this can be a double-edged sword.

 While it's impor…

Posted on September 14, 2024

Have you ever found yourself staring at a blank page, paralyzed by fear of failure? It's like being locked in a cage. Or maybe you've debated for hours about a decision, only to convince yourself that it's too risky? 

If so…

Posted on September 7, 2024

Introduction

In the fast-paced world of entrepreneurship, it's easy to get caught up in the pursuit of success. This often leads to harsh self-criticism, a constant internal dialogue that can chip away at our self-esteem and…

Posted on September 3, 2024

Salespeople often face the following challenges in generating business and closing sales:

• Lack of leads: Not having enough potential customers to reach out to.
• Ineffective lead generation strategies: Using outdated or ineffect…

Posted on August 24, 2024

One of the most effective closing techniques in sales is Talking Past the Sale. This method involves painting a vivid picture of the customer already owning and enjoying the product or service. 

By focusing on the positive out…

Posted on August 19, 2024

It's a common misconception that success is tied to the amount of time we have in a day. The truth is, everyone has exactly 24 hours. The real differentiator lies in how we prioritize those hours. Where is your focus leading yo…

Posted on August 12, 2024

Economic downturns are challenging for businesses of all sizes, particularly for those that rely on face-to-face interactions and sales, as well as those that sell products and services online. 

However, a downturn can also pr…

Posted on August 6, 2024

Understanding the appeal of your offering, whether it's a product, service, or a combination of both, is crucial for sales success. Before you engage with a customer, you must have a clear grasp of what sets your offering apart …

Posted on August 3, 2024

Understanding your ideal customer is fundamental to business growth. The question, "Who buys your product or service right now?" is the starting point for building a targeted and effective marketing strategy.

Identifying Your I…

Posted on July 31, 2024

AI isn't a replacement for human intelligence; it's a tool to enhance it. By automating routine tasks and providing data-driven insights, AI frees up human cognitive capacity for higher-level thinking, creativity, and problem-sol…

Posted on July 28, 2024

Sales is often seen as a battle of wits, a game of strategy and tactics. While these elements are undoubtedly important, there's a hidden superpower that can dramatically elevate your sales performance: your subconscious mind. 

Posted on July 26, 2024

Whether you’re dreaming of striking out on your own or already immersed in the world of solopreneur, one thing’s clear: it’s a path filled with unique challenges and extraordinary rewards. Let’s explore the advantages that make t…

Posted on July 24, 2024

In the ever-evolving business landscape, understanding where your company stands is crucial. Enter SWOT analysis, a powerful tool that can illuminate your business's strengths, weaknesses, opportunities, and threats. 

By conduct…

Posted on July 20, 2024

In the sales process, knowing your prospect's temperature – their level of interest – is crucial. A lukewarm lead requires a nurturing approach, while a hot one might be ready to close.

 By reading their verbal and nonverbal cu…

Posted on July 17, 2024

Imagine your business as a garden. You tend it with care, nurturing your seeds (products or services) and hoping for a bountiful harvest (revenue). But what makes a garden truly flourish? 

It's not just the quality of the seeds;…

Posted on July 14, 2024

The business landscape has undergone a dramatic transformation in the past five years. Gone are the days of fax machines, rolodexes, and cold calls with minimal ROI. Today's marketing toolbox is brimming with sophisticated digita…

Posted on July 13, 2024

When hearing the term "AI" ever wondered if it could benefit your small business? You're not alone. Artificial intelligence (AI) is rapidly transforming industries, and small businesses have a chance to leverage its power. But th…

Posted on July 7, 2024

Artificial intelligence (AI) has become a transformative force, weaving itself into the fabric of our lives. 

From personalized recommendations to life-saving medical diagnoses, AI offers a plethora of benefits for individuals an…

Posted July 5, 2024

Have you ever wondered what goes on inside a potential customer's mind? The world of buyer psychology is a fascinating one, filled with hidden desires, unspoken fears, and a constant battle cry: "Is this right for me?"

This blog pos…

Posted on June 30, 2024

In today's digital jungle, the right tools make all the difference. But who says growth has to come with a hefty price tag? Enter the realm of free and fantastic business apps – your secret weapons for conquering the market.

In…

Posted on June 22, 2024

1. 24/7 Customer Service: Chatbots can provide constant customer support, answering questions and resolving basic issues any time of day or night. This frees up human agents to handle more complex inquiries.

2. Improved Lead Gen…

Posted on June 15, 2024

In the competitive world of sales, the difference between average and exceptional can be vast. While some salespeople seem to close deals effortlessly, others struggle to meet their quotas.

But what separates the top performers…

Posted on June 8, 2024

Every salesperson faces the dreaded "no thanks" from a potential client. But before you decide to hit the breaks and pack up, consider this: a rejection often signifies an opportunity, not the end of the road. Here, we explore pow…

Posted on June 1, 2024

Feeling dwarfed by big corporations? Don't sweat it! Small businesses have a secret weapon: agility. This guide equips you with actionable strategies to outmaneuver industry giants and carve out your competitive niche.

Know Your …

Posted on May 25, 2024

In sales, just like hostage negotiation (believe it or not!), success hinges on uncovering the unexpected. Chris Voss, a former FBI hostage negotiator and author of Never Split the Difference, introduces the concept of "Black Swa…

Posted on May 18, 2024

The days of the one-size-fits-all sales pitch are over. Today's dynamic market demands a creative approach, whether you're connecting with customers online or face-to-face. Here are some powerful techniques to spark engagement and…

Posted on May 12, 2024

In the whirlwind of sales pitches and marketing campaigns, it's easy to forget the most crucial element: understanding your customer.

 We spend a lot of time focusing on the what - the features of our product or service. But the …

Posted on May 4, 2024

The sale might be closed, but the relationship with your customer is just beginning. In today's competitive market, exceptional after-sales service is what separates good companies from great ones. 

By prioritizing your customer's…

Posted on April 27, 2024

In the world of sales, it's easy to get tunnel vision. We focus on reaching out to new leads, crafting marketing campaigns, and building an audience. 

But what about the treasure trove of potential right under your nose - your …

Posted on April 20, 2024

The 80/20 rule, also known as the Pareto Principle, is a cornerstone of productivity and efficiency. It's a deceptively simple concept: roughly 80% of the effects come from 20% of the causes. In other words, a minority of your e…

Posted on April 13, 2024

Upselling. It's a balancing act. You want to present additional value, but you don't want to overwhelm or push away the customer who's already close to buying. So, when exactly is the magic moment to introduce an upsell?

The tr…

Posted on April 6, 2024

Why Some Small Businesses Soar While Others Stall

The Dream and the Disparity:

Every entrepreneur dreams of their small business blossoming into a thriving success story. However, statistics paint a different picture, with many…

Posted on March 30, 2024

As a real estate agent, you're constantly seeking ways to expand your offerings and cater to evolving market trends. New construction home loans present a lucrative opportunity to empower your clients, whether they're establishe…

Posted on March 23, 2024

In today's competitive landscape, simply making a sale isn't enough. The key to sustainable success lies in cultivating happy, loyal customers who not only return for more but also become your biggest advocates.  

This transla…

Posted on March 16, 2024

Closing a deal is a pivotal moment in any sales interaction. But the best salespeople know it's not just about getting a signature on the dotted line. It's about guiding your customer towards a confident "yes" by using language …

Posted on March 9, 2024

Customers Want to Text:  

Let the numbers speak for themselves:

• Overwhelming Demand: A whopping 9 out of 10 consumers say they want businesses to communicate with them via text message.
• Texting Reigns Supreme: 89% of consumers pr…

Posted on March 2, 2024

Be There When They Need You: How Reception Marketing Builds Retail Loyalty:

The retail landscape has transformed. Gone are the days of anonymous transactions. 

Today, consumers expect a personalized and helpful experience throu…

Posted on February 24, 2024

Be the Nimble Leader: Seize Opportunities with Reset Funding's Flexible Line of Credit. Soft Credit Pull to Qualify. Does Not Effect Your Credit.

Imagine the possibilities: A sudden surge in demand, an exclusive partnership …

Posted on February 18, 2024

While inflation remains a stubborn foe, a wave of cautious optimism is washing over Main Street. 

A new survey by Goldman Sachs 10,000 Small Business Voices reveals 75% of small business owners feel more confident about the…

Posted on February 10, 2024

Feeling the pinch of rising costs and dreaming of financial freedom? You're not alone. 

That's why many experts are calling 2024 the prime time to jump into the booming side hustle industry.

A Market on Fire: Buckle up, be…

Posted on February 3, 2024

The entrepreneurial spirit seems alive and well! Many experts predicted a surge in new businesses in 2023, fueled by post-pandemic shifts and a growing desire for ownership. 

But how many small businesses actually launched l…

Posted on January 27, 2024

Losing your job can be a stressful and uncertain time. If you're facing the possibility of layoffs, one way to take control of your situation is to start planning for a home-based business.

Why a Home-Based Business?

There a…

Posted on January 13, 2024

The lifeblood of any economy, small businesses are facing increasing difficulty securing loans from traditional banks. This trend, driven by a combination of factors, is creating a significant hurdle for entrepreneurs and hin…

Posted on January 6, 2024

Imagine this: you're trapped in a maze of endless aisles, each packed with identical shops. Every storefront touts the same promises: quality, value, service. You spin in circles, overwhelmed by the indistinguishable echoes of…

Posted on January 1, 2024

2024 will see a shift in the small business lending landscape, creating prime opportunities for alternative lenders like ResetFunding.com. Here's why:

Traditional Banks Are Pulling Back:

• Economic uncertainty and recessionary f…

Posted on December 23, 2023

In today's digital landscape, a robust online presence is no longer optional for small businesses. It's the key to unlocking a wider audience, building brand awareness, and ultimately, driving growth. Gone are the days of rel…

Posted on December 17, 2023

In the cutthroat jungle of business, standing out isn't just optional – it's survival of the fittest. With competitors nipping at your heels, you need a winning strategy to break free from the pack and claim your throne. But …

Posted on December 2, 2023

Embarking on a business venture is an exhilarating journey filled with potential and promise. However, the path to success is rarely a straight line, and that's where a well-crafted business plan comes into play. 

It serves a…

Posted on November 24, 2023

In the dynamic landscape of today's business world, harnessing the power of artificial intelligence (AI) has become more than just an option—it's a strategic necessity. 

For businesses seeking to navigate the complexities of…

Posted on November 13, 2023

Entrepreneurship is a dynamic journey, and the path each business owner takes can be as unique as the businesses they create. A recent survey sheds light on the diverse landscape of entrepreneurs, revealing four distinct segm…

Posted on November 2, 2023

Starting and growing a successful business demands more than just a brilliant idea and hard work. It requires a strategic approach that can propel your venture to new heights at an accelerated pace.

 In this blog post, we'll …

Posted on October 22, 2023

For those embarking on the exciting journey of entrepreneurship in their 50s and beyond, the path to securing financing can be riddled with challenges.

 Traditional lenders are often hesitant to invest in startups, especially…

Posted on October 15, 2023

Introduction

Financial flexibility is a crucial aspect of personal and business success. However, gaining access to significant funds can often be a challenging process, especially if you're looking for quick solutions. 

Uns…

Posted on October 9, 2023

Pros and Cons of SBA Financing

When it comes to financing your small business, exploring the various options available is crucial. 

One financing avenue that often catches the attention of entrepreneurs is Small Business Admi…

Posted on September 29, 2023

Your home is not just a place to live; it's an investment in your future. One of the best ways to enhance the value of your home and make it more comfortable to live in is by investing in home improvements. 

Whether you're …

Posted on September 23, 2023

Are you an independent auto dealer looking to take your business to the next level? If so, you're not alone. The auto industry is highly competitive, and staying ahead of the game requires innovation, strategic investments, …

Posted on September 17, 2023

Are you an entrepreneur looking to break ground in a challenging industry, or a seasoned business owner seeking to upgrade your equipment fleet? 

Regardless of where you fall on this spectrum, Reset Funding is here to pave …

Posted on September 6, 2023

Starting a business is an exciting venture, but it can also be a daunting one. As an aspiring entrepreneur, you're faced with countless decisions, one of the most crucial being the type of business you want to launch.

 While…

Posted on August 27, 2023

In today's ever-evolving economic landscape, opportunities for entrepreneurship have never been more promising. 

Whether you're aiming to launch a full-scale online business or just looking for a side hustle to supplement your…

Posted on August 19, 2023

Introduction: Women entrepreneurs are a driving force in today's business landscape. Their contributions to the economy, society, and the empowerment of women cannot be overstated. 

In this blog post, we will explore why women…

Posted on August 11, 2023

Lack of Market Need: One of the most common reasons for startup failure is a lack of a compelling market need for the product or service they offer. 

If a startup's product or solution doesn't address a genuine pain point or f…

Posted on August 5, 2023

"Don't wait for the perfect moment. Take the moment and make it perfect."

Overcoming Fear and Uncertainty: Starting a business requires taking risks and facing fears, fostering personal growth and resilience.

Fulfilling Desire…

Posted On July 22, 2023

Introduction: Cultivating Prosperity with the Money Tree and a Business Line of Credit

As busy professionals, we often find ourselves navigating the demanding landscape of entrepreneurship, seeking the most effective financial t…

Posted On July 17, 2023

Introduction:

There's something truly exhilarating about taking the reins of an established business and steering it towards new horizons. 

The prospect of purchasing an existing business is an exciting journey filled with boun…

Posted on July 13, 2023

Introduction:

Real estate investing has long been revered as a reliable pathway to financial independence. The allure of creating passive income through property investments has captivated countless individuals seeking to build…

Posted on July 5th, 2023

Introduction:

In a world teeming with dreams, ideas, and untapped potential, there's a contagious energy that radiates from small businesses fueled by start-up funding. 

These vibrant enterprises are the lifeblood of our econom…

Posted on June 27th, 2023

It is often said that small businesses are the backbone of our economy, the seeds of entrepreneurship that sprout into remarkable success stories. 

These businesses, with their passionate owners and ambitious dreams, hold the…

Posted on June 6th, 2023

In the competitive world of real estate investing, access to reliable and flexible funding options is vital for success. One financing avenue that has gained popularity among investors is real estate funding with a wholesale le…

Posted on June 4th, 2023

As a small business owner, controlling expenses and optimizing profits are crucial to your success. One aspect that presents an opportunity for cost savings is associated with credit card transaction fees. 

This is where credi…