Reset Funding

Posted on December 2, 2025

Have you ever gotten a surprise gift from a friend, just because they were thinking of you? Maybe it was a cool sticker, a funny video, or a link to a song you'd love. 

How did that make you feel? Probably pretty good, right? It made you feel appreciated and thought of!

In business, we can use this same powerful idea! It's called "Send Unexpected Value: Practice Radical Generosity." 

It means giving something helpful to a potential client or customer without asking for anything back. No "buy my product" or "sign up here." Just a pure, helpful gift.

Why This Works Like Magic

Think about it: most people in business are always trying to get something. They want your time, your money, your attention. 

So, when someone comes along and just gives you something helpful, it's a huge surprise! It makes you stop and think, "Wow, this person isn't like everyone else."

This act of giving does two amazing things:

1. Builds Trust (Super Fast!)

When you give something useful without asking for anything, you instantly build trust. The client sees you as someone who is genuinely helpful, not just someone trying to make a sale. 

They think, "This person really cares about my success, even before I pay them a dime." Trust is like the super glue of business relationships!

2. Creates Reciprocity (The "I Owe You One" Feeling)

Remember how we talked about the "You Scratch My Back..." rule? When you do something nice for someone, they feel a natural urge to do something nice back. It's not a direct 

"I owe you a sale," but it makes them more open to listening to you, more likely to reply to your emails, and more willing to consider your solutions when the time is right. You've "warmed up" the relationship, like getting a cold engine ready to start.

How to Be Radically Generous Today

It's actually super easy to do! You don't need to spend money on expensive gifts. The best "gifts" are often information or connections.

Share an Article: Did you read a great article or blog post that you know would help a potential client with a problem they're having? Send it to them with a quick note: "Hey [Name], I saw this article about [topic] and immediately thought of you. Hope it's helpful!"

Offer a Resource: Maybe you know about a free tool, a helpful checklist, or a video that could solve a small problem for them. Send it over!

Make a Connection: Do you know two people who could really help each other? Introduce them! "Hi [Client Name], I know you're looking for help with [problem], and I just met [Other Person] who is an expert in that. Would you like me to connect you?"

The key is to send something that is genuinely helpful and has no strings attached. Don't expect a sale right away. Just give, and watch how it builds goodwill and trust over time. 

This radical generosity isn't just nice; it's a super smart way to grow your business by building strong, lasting relationships!