Posted on October 20, 2025

Have you ever wanted something but thought, "Nah, I'll just wait," or "It's too much money right now"?

We all do it! But sometimes, waiting or not buying something can actually cost you even more in the long run. It's like a hidden price tag that nobody talks about!

This is a super clever way to show someone the real value of what you're offering in business. It's called talking about the "Cost of Doing Nothing."

Here's the idea: when you don't solve a problem, that problem often gets bigger, more annoying, or more expensive over time. Your job is to gently help people see that future.

Think about our example:

You're selling a service that fixes leaky roofs. Instead of just saying, "My roof repair costs $800," you could say, "My roof repair costs $800, but think about it: if you don't fix that leak, the water damage could ruin your ceiling, furniture, and even cause mold, costing you thousands more in repairs later!"

Suddenly, the $800 for the repair looks like a smart saving, not just a big expense. You're showing them the true cost of not choosing your solution. You're helping them avoid bigger headaches and bigger bills down the road.

Let's try another example. Imagine you sell special software that helps small businesses keep track of their customer appointments.

Without showing the "Cost of Doing Nothing": "Our software costs $50 a month." (Customer thinks: "Hmm, $50 just for appointments?")

What if one missed appointment loses you a new customer? That could easily cost you hundreds of dollars or more in lost business and wasted time every month! For $50, our software keeps everything organized and makes sure you never miss an opportunity."

See the difference? For just $50, they're not just getting software; they're saving hundreds of dollars and a ton of stress.

This approach isn't about scaring people. It's about being a helpful guide. You're shining a light on a potential problem that they might not even realize is growing.

By clearly explaining what could happen if they don't act, you show them that your product or service isn't just an expense—it's an investment that protects them and helps them win in the long run. It's a powerful way to show true value!