Posted on October 7, 2025

Let's chat about a super common problem in business. Have you ever been told, "Your price is too high!"? 😬 It can feel like a real bummer, right?

But here's a secret: when someone says that, they're not always saying your product is bad. Often, what they're really saying is, "I don't understand why it's worth that much money!"

That's where the smart strategy comes in: The Strategy to Sell Value, Not Dollars.

Imagine you're buying a pair of sneakers. You might see one pair for $20 and another for $100. If you just look at the price, the $20 pair seems like the better deal.

But what if the $100 sneakers last five times longer, are super comfortable, and make you run faster? Suddenly, that $100 pair seems like a much better value!

In business, it's our job to help our customers see that same kind of value. Here's how:

1. Don't Just Say It's Good, Show What It Does

Instead of just telling someone your service costs $500, talk about what that $500 does for them. Does it save them 10 hours of work every week?

Does it help them make an extra $1000 in sales? Does it give them peace of mind knowing their important stuff is safe?

People don't just buy a product; they buy the amazing results that product brings. Focus on those results! It's like selling a shovel: people aren't buying the shovel itself; they're buying the hole it can dig.

2. Talk About the "Cost of Doing Nothing"

This is a really clever way to show value. Sometimes, not buying your product can actually cost them more in the long run.

For example, if you're selling a service that fixes leaky roofs:

Instead of saying, "My roof repair costs $800," you could say, "My roof repair costs $800, but think about it: if you don't fix that leak, the water damage could ruin your ceiling, furniture, and even cause mold, costing you thousands more in repairs later!"

Suddenly, the $800 looks like a smart saving, not just an expense. You're showing them the true cost of not choosing your solution.

3. Tell Stories of Success!

Nothing proves value like a real story. Share examples of other customers who thought your price was high but then saw amazing results after buying from you.

"For example, a customer who was worried about the cost of our new software. But after using it for just three months, they told us they saved so much time that they were able to take on two new big projects, making them way more money than the software cost!"

These stories help your new customer imagine themselves getting those same great results and seeing the value firsthand.

So, the next time someone says "Your price is too high," don't panic! Take a deep breath and remember: it's your chance to be a value champion.

Help them see all the awesome things they'll gain and the problems they'll avoid. When you sell value, the dollar amount becomes just a small part of a much bigger, brighter picture!